Saylor’s Strategy Bags $31B in Unrealized Profits as #Bitcoin Hits $122K. As Bitcoin rockets past $122,000, Strategy, the largest corporate holder of BTC, now holds around $31 billion in unrealized profits. Bitcoin continues its meteoric rise, hitting a new all-time high above $122,000 on Monday, July 14. This latest surge, driven by strong inflows into Bitcoin ETFs, has propelled the cryptocurrency to levels never seen before, and with it came massive unrealized profits for institutional holders like Strategy (formerly MicroStrategy).
According to data from CoinMarketCap, the price of Bitcoin briefly peaked at $122,666, marking its all-time high. The bullish momentum has been building since July 9, powered largely by renewed interest in Bitcoin ETFs. Last Thursday alone, U.S.-based Bitcoin ETFs logged a record $1.18 billion in inflows, marking the strongest day for the products in 2025.


Well-known crypto analyst Ali Martinez suggests that this bullish momentum could still have further upside potential. In a recent tweet, he projected that Bitcoin could climb to $127,000. His prediction is based on analysis using the MVRV Pricing Bands, a popular metric for evaluating fair market value.
Now, one of the biggest beneficiaries of this rally is Strategy, the publicly traded company led by Bitcoin evangelist Michael Saylor. As of June 30, the firm had amassed 597,325 BTC at an average purchase price of $70,982 per coin. This amounts to an investment totaling $42.39 billion.
With Bitcoin now trading over $120,000, the company’s holdings are currently valued at $73.27 billion. This gives Strategy an eye-popping unrealized profit of $30.87 billion on its Bitcoin stash.
So far this month, Strategy has not added to its Bitcoin holdings despite soaring prices. However, founder Michael Saylor hinted at potential new purchases in a recent post on X (formerly Twitter), stating: “Some weeks you don’t just HODL.”
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