#CryptoTips #USCryptoWeek #cryptouniverseofficial Crypto companies boost sports spending after getting Trump bump

Crypto companies are increasing their sports investments and sponsorships as they seek to capitalise on renewed enthusiasm for the industry after Donald Trump’s return to the White House. Some of the most high-profile transactions this month included stablecoin group Tether buying a 5 per cent stake in Juventus, Italy’s most successful football club with 36 league titles, while crypto exchange Gato.io struck a branding deal with Formula One racing team Red Bull Racing. The deals come as the crypto industry celebrates a revival that has been partly driven by support from Trump, who launched his own crypto coin days before his return to the White House last month. His election win propelled bitcoin to more than $100,000, leading to record trading volumes and raising the fortunes of crypto businesses. While the collapse of crypto exchange FTX in late 2022 left numerous sports teams and leagues out of pocket, bitcoin’s resurgence has injected new life into the sector’s capacity to fund sports sponsorships. Crypto businesses have struck 22 deals with sports groups this year, compared to 18 in the same period last year, according to marketing agency SportQuake. The number of deals rose to 117 last year, up from 93 in the previous year, but still lower than the 173 struck in 2022. The average value of new deals since the start of 2025 is roughly $4.3mn, the agency said, compared to $2.6mn in the same period last year. For the whole of 2024, the annual value of new deals announced totalled $305mn, up from $247mn in 2023, but less than half the 2022 peak of $681mn.