Today, the leading players in the live streaming space are Binance Live, Sidekick, Loop, etc. The core narrative that has allowed them to thrive and spread is:

✅ Major VCs will consider live streaming data as one of the criteria for investment.

✅ Exchanges will consider direct data as one of the criteria for being able to go live.

Remember that during 2022-2023, the most important sector for most VCs was Community, where they believed that the activity level of Discord was the most important reference data. As a result, the demand for Discord Mods significantly increased, and 'speaking in Discord' was definitely part of the incentive tasks for various projects.

Of course, the discussions often happening on Discord were mostly just casual chatter.

It now appears that live interaction, including sending bullet comments and giving gifts, can better reflect the positivity of the Community. It has also been proven that several recent chain game cases were able to attract significant funding due to KOL live streams. Indeed, live streaming is the best way to showcase the game!

Today, the functionality of live streaming platforms can achieve an integrated approach to promotion - dissemination - education - incentive. For project parties, this presents opportunities, and for KOLs who have previously been stagnant, it offers a great chance to overtake, as long as it can be segmented into the following business lines:

1️⃣ MCN Agencies: Essentially, this is the same as an Agency. If you have the contact information and pricing of most streamers on various platforms, then you can start. Orders won't be lacking, and profit margins can be considerable. To avoid homogenization, you can add the service of 'planning promotional activities,' which is the best way to create differentiation.

2️⃣ Streamers: This space is not overly competitive; most people still won't participate. Especially if you can clearly explain the project while managing your own community. It's okay if you don't have one; the live streaming platform is a great reservoir. As long as you have the ability, fans need not worry. Moreover, compared to fighting for followers on X with a 30u budget, the live streaming space is actually less competitive.

3️⃣ Data Services: No sector can do without data, so services for boosting followers and interactions will definitely come soon. This also means that streamers who receive gifts won't be eliminated, but that will be a phase two matter; we are still in the period of benefits.

4️⃣ Other Services: With more streamers, corresponding services like slicing, editing, music, dissemination, and planning will have market demand. This doesn't even need to be very professional, filling the gap where there were previously few art positions in the operations track.

Other thoughts will come later, but it’s worth mentioning that for project parties and KOLs, the pressure to attract users today is not on you, but on the platform. Yesterday, I heard on Sidekick that the host mentioned some good news, which is likely to attract quite a few people. In fact, these people will ultimately become your fans, as long as you don't mess it up.

It has been proven that @_daxian's live stream attracted quite a few players to those game projects, and there were even purchases! Recently, I've also been trying to guide some friends around me to participate in the live streams, and I want to restore the glory of chain games, right?

Many project parties have already started preparing their layouts. Recently, there have been a lot of live streaming orders, and those who understand can come together to make money~~