#SoftStaking
Is a mechanism that allows users to receive staking rewards without locking their assets, providing flexibility and convenience. This lowers the barrier to participate in staking for users.
🧠 Mindshare:
Is the level of presence in the minds of users/community, reflecting how much interest and recognition a project has in the market.
📌 Illustrative example:
For a newly launched token project, if Soft Staking is applied directly on exchanges like Binance, OKX, or DeFi wallets like Keplr:
• Users are easily accessible → increases the number of token holders.
• No “locked capital” → users are more willing to participate.
• Token frequently appears in users' wallets, exchanges provide reward notifications → increases Mindshare.
==> That is the SoftStaking-Mindshare strategy: using flexible staking features to penetrate the community's mind and build the project's brand.