$BTC In an interview with Cointelegraph, O’Leary said that new-customer acquisition, which is primarily done through content creation and multimedia marketing, has been “the highest cost increase in the last 36 months.” 

“When you look at the cost of creation of that content, it has more than quadrupled. In some cases, it’s 10x,” he said before adding that AI has reduced content production costs by 60%.