Metaplanet’s CEO, Simon Gerovich, says the company is seizing Bitcoin’s “gold rush” era to build one of the world’s biggest BTC treasuries, setting an ambitious goal to hold at least 210,000 BTC by the end of 2027.In a fresh interview with the Financial Times, Gerovich detailed the company’s two-phase plan. The first phase focuses on relentless BTC accumulation to hit what he calls “escape velocity” — a level of Bitcoin holdings that makes it nearly impossible for competitors to catch up.
“We think of it as a Bitcoin gold rush,” Gerovich said. “We need to accumulate as much bitcoin as we can to get to a point where we’ve reached escape velocity, and it just makes it very difficult for others to catch up.”
Once that mark is reached, Metaplanet plans to pivot. Phase two involves leveraging Bitcoin like government bonds or securities, using it as collateral to secure low-cost financing from banks. The cash would then fund acquisitions of profitable, cash-flowing businesses, diversifying the company’s income streams beyond crypto.
Gerovich added that this approach could position Metaplanet to operate like a hybrid between a Bitcoin bank and an investment company.
Already Surpassing Coinbase
Metaplanet’s BTC reserves have already surpassed Coinbase’s treasury, despite the exchange being an early crypto giant since Bitcoin traded below $30. According to BitcoinTreasuries.net, Metaplanet currently holds 15,555 BTC, placing it fifth worldwide. If it hits its 210,000 BTC target, it would trail only Michael Saylor’s MicroStrategy, which sits at the top of the Bitcoin treasury leaderboard.
Gerovich emphasized that Metaplanet’s journey is still in its “really, really early” days, estimating the Bitcoin accumulation phase could span four to six years before fully pivoting into its next stage.
“Four to six years is probably phase one in this Bitcoin accumulation phase, and then beyond that it becomes incrementally more difficult,” he explained.
Metaplanet’s aggressive BTC strategy underscores a growing trend among companies betting big on Bitcoin’s long-term value as digital gold, a store of wealth, and eventually a mainstream financial asset used for secured borrowing.
With Bitcoin continuing to gain institutional acceptance, Metaplanet’s bold play is one more sign that the era of major corporate BTC treasuries may only be getting started.
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