#ALPHA
Binance Alpha is a platform within the Binance Wallet that showcases early-stage Web3 tokens before they are listed on the main exchange. Launched in December 2024, it offers users a chance to discover promising projects through a 24-hour spotlight feature and buy tokens using the Quick Buy tool with anti-MEV protection. Users earn Alpha Points based on trading activity, which can be used for token generation events (TGEs) and airdrops. With the launch of Alpha 2.0 in 2025, Binance integrated decentralized trading directly into its exchange, improving access and transparency for early crypto investments while cracking down on bot activity.
Some of the top performing Alpha coins
