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In the Last Three Months, Companies Bought Way More Bitcoin Than ETFs - What Does This Mean? Experts Explain

Institutional interest in Bitcoin is shifting. Public companies are buying more Bitcoin than exchange-traded funds (ETFs) for the third quarter in a row, continuing to embrace the strategy pioneered by MicroStrategy.

According to Bitcoin Treasuries data, public companies purchased approximately 131,000 BTC in the second quarter of 2025, increasing their total assets by 18%, while ETFs purchased 111,000 BTC in the same period, with an 8% growth.

According to Nick Marie, research director at Ecoinometrics, the motivation for companies to buy Bitcoin is quite different from ETF investors: "These companies accumulate BTC with the goal of increasing shareholder value. They are more focused on the amount of BTC in their vaults than the price level."