On June 30, 2025, shareholders of the Spanish coffee chain Vanadi Coffee unanimously approved a treasury plan, under which the company initially purchased 54 BTC worth $6.8 million and intends to invest $1.17 billion to become the largest corporate holder of Bitcoin in Spain. Following the announcement of the treasury strategy, the stock price of Vanadi Coffee rose by about 20% in recent days, indicating positive market reception for the company's shift towards cryptocurrencies.
Last year, Vanadi Coffee reported a loss of $3.7 million in its coffee operations, which prompted management to diversify and radically change the business model.
Vanadi Coffee is betting on Web3 as the driving force for recovery, but its fate will largely depend on further moves in the Bitcoin market.