Crypto at Heights: French "Spider-Man" Launches Token, Risking His Life 🧗‍♂️🪙

Legendary urban climber Alain Robert — known as the "French Spider-Man" — climbed a 116-meter skyscraper in Barcelona without safety equipment to support the launch of the $TIGERSHARK token.

This event marked the first in the crypto world where the promotion of a token was associated with real risk and physical feat. In the history of marketing, we have seen action campaigns: hot air balloons and stunts from Richard Branson, but crypto has yet to cross such a boundary between body and blockchain.