Seeing this Binance Square, it's time to start competing for the business of @KaitoAI. In my view, the 'Creator Task Platform' launched by Binance has a competitive advantage, as it solves a key issue, which is measuring advertising conversion rates. The amount of advertising that can bring in purchases for a project can be measured, and this is the greatest advantage.

The minimum threshold for participation is

- Having more than 10,000 followers on Binance Square

- Having more than 1,000 followers on platform X

I just happen to meet the criteria, so I will give it a try and see how much reward I can get, and I will share it with everyone later.

This time, the first project is @walletconnect. This is the second activity for $WCT at Binance Square. The first event was at the end of May, just as $WCT was experiencing a major upward trend, almost tripling in a week, peaking at $1.4. At that time, the project was entering the Solana ecosystem and conducted an airdrop for users.

At that time, exposure, token price, and market buzz all reached their peak. The operation can truly be said to be top-notch, and even though it has dropped now, it is still better than projects that were dumped at the opening without looking back.

➤ Now let's talk about how the Creator Task Platform at Binance Square differs from Kaito and whether it will change the entire space of social media marketing?

Kaito addresses the measurement of KOL quality and the standards of influencing perception, but the actual impact is difficult to quantify. Recently, the criticism has been that rewards have been overwhelmingly claimed by AI-generated content, but how much real conversion was generated is still unmeasurable. This is because Kaito profits from a commission-based business model, and actual conversions are not their concern; as long as the project has the advertising budget in place, it serves more to expand brand exposure and increase buzz.

The traditional advertising charging models include the following types. Kaito is more akin to brand exposure and traffic advertising, while the distinguishing feature of Binance is that it can directly connect to trading. This means that KOLs know exactly how much buying volume they are actually bringing in, and the transaction fees generated are entirely given to the creators. Compared to promoting on platform X, the path at Binance Square is the most direct; seeing the content may lead to immediate purchases, resulting in smoother conversions.

In summary,

For project parties, advertising on Binance Square is lower risk, as they can directly see how much conversion it brings. However, it is best suited for projects that are listed on Binance. Thus, the two are not entirely competitive but represent different stages for different projects. However, it is noted that Binance has recently also entered the pre-issuance phase for tokens, and it will take some time for the entire play to take shape. When it does, it will have a certain impact on Kaito. Nevertheless, for project parties, there will still be a demand for brand exposure. Perhaps Kaito needs to explore more billing methods for advertising to see the actual conversion efficiency.

#WalletConnect