#XSuperApp aspires to be the next "Latin American super-app," uniting chat, digital wallet, e-commerce, and financial services in a cohesive environment. This format, similar to WeChat or Grab, is gaining ground in the West.

According to Deloitte, by 2025 super-apps will be consolidating in the West, focusing on integrated mobile experiences.

Meanwhile, X (Twitter) is preparing payment and commerce functionalities within its platform, led by Musk and Yaccarino.

Highlights:

Seamless experience: everything in one app.

Loyalty: more services = higher retention.

Regulatory challenges: security and privacy will be decisive.

In summary, XSuperApp enters a technological convergence that redefines how we interact digitally today.