With the rise of TGEs (Token Generation Events) and the growth of platforms like Megadrop, Binance took a strategic step by launching the Alpha Points system: a new way to measure, reward, and provide early access to promising projects in the Web3 ecosystem.
Too much information at once? Don't worry. In this article, you will clearly understand what Alpha Points are, how to earn them, how to use them, and how to position yourself to take advantage of the next big opportunities in the crypto market.
Small spoiler: if you already use Binance frequently, this article will be even more interesting for you. You'll see why.
What are Binance Alpha Points?
Alpha Points are an engagement score within the Binance Alpha ecosystem. They measure your activity both on the centralized Binance platform and in the Web3 Wallet.
They are used as the main criterion to access:
Emerging token airdrops;
Token generation events (TGE);
Exclusive opportunities in Binance Megadrop;
Special reward programs.
The logic is simple: the more you participate, the more points you earn — and thus, the more opportunities you have to enter exclusive events before the rest of the market.
How are Alpha Points accumulated?
Points are calculated within a rolling window of 15 days. This means that each day the oldest data is discarded and the most recent is added. Therefore, daily consistency is key.
There are two main ways to accumulate points:
1. Balance Points (points for balance)
You earn daily points based on the total value (in USD) of your eligible assets held in:
Your spot account on Binance;
Your Binance Web3 Wallet (decentralized wallet).
The number of points is based on the average balance over the last 15 days:
From 100 to 999 dollars: 1 daily point;
From 1,000 to 9,999 dollars: 2 daily points;
From 10,000 to 99,999 dollars: 3 daily points;
From 100,000 dollars: 4 daily points.
Only certain eligible assets are considered, such as tokens listed in Megadrop, specific stablecoins, and some selected cryptocurrencies.
2. Volume Points (points for purchase volume)
These are earned based on the purchase volume of Alpha tokens (sales do not earn points):
Purchase of 2 USD: 1 point;
Purchase of 4 USD: 2 points;
Purchase of 8 USD: 3 points;
Purchase of 16 USD: 4 points;
Purchase of 32 USD: 5 points;
Purchase of 64 USD: 6 points;
Purchase of 128 USD: 7 points;
Purchase of 256 USD: 8 points;
Purchase of 512 USD: 9 points.
Purchases are cumulative within the same day. If you make two purchases of 64 USD, they will count as one of 128 USD (and you will receive 7 points).
How are Alpha Points used?
Alpha Points are not a token: they cannot be transferred or sold. They function as a priority access system for events and internal rewards.
It's as if you are receiving an "internal airdrop" that can only be used within the Binance ecosystem.
1. Registration in reward events
By accumulating enough Alpha Points, you can use them to register for:
Alpha airdrops;
TGE events;
Megadrop program initiatives.
When you use your points to participate in an event, they are consumed and cannot be reused. Additionally, they automatically expire after 15 days if not used.
2. Participation in Megadrop
Megadrop is one of the most important innovations from Binance in 2025. It combines BNB staking with Web3 tasks to reward users with new tokens.
To participate:
Lock BNB in fixed yield products on Binance;
Connect your Binance Web3 Wallet;
Complete Web3 tasks (such as swaps, interactions with smart contracts, etc.);
Use your Alpha Points to increase the reward ratio.
The more Alpha Points you have, the greater your share in the benefits.
Strategy to accumulate more than 200 Alpha Points
Do you want to participate in the most competitive events? Then you need a strategy that combines balance and purchase volume.
Example:
Maintain a daily balance of 10,000 dollars: 3 daily points;
Buy 256 USD in Alpha tokens per day: 8 daily points;
Daily total: 11 points;
In 15 days: 11 × 15 = 165 points.
To exceed 200 points you can:
Increase daily purchase volume to 512 USD (9 daily points);
Raise your average balance above 100,000 USD (4 daily points);
Complete more Web3 tasks with associated projects.
Important: if you stop interacting for just one day, your average drops, affecting the entire rolling window. Therefore, daily consistency is essential.
Key recommendations
Some additional details you should keep in mind:
Points only start counting after you activate your participation in Binance Alpha;
Only purchases count — sales do not earn points and can reduce your balance;
Some campaigns offer exclusive benefits if you use the Binance Web3 Wallet;
Points are not retroactive — your previous history does not count if you had not activated your participation.
Alpha Points: the new "alpha" crypto
In an environment where early access can make a difference in your results, understanding the Alpha Points system puts you ahead. It's not just a metric: it's a strategic advantage.
Starting early, being consistent, and using your points well can mean the difference between arriving on time for a good project... or watching from the outside.
So, when are you going to start accumulating your Alpha Points?
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