The topic of XSuperApp, especially in the context of recent information about Elon Musk's platform X aiming to become a "super app" similar to WeChat, is a notable trend with much potential as well as challenges. Below are some thoughts on this topic:
🦄 Potential of XSuperApp
👍 Multi-service integration: A super app is a model that integrates many services (messaging, payments, investing, delivery, etc.) into a single platform, providing convenience for users. With the ambition of X, the addition of features such as investing, financial trading, e-wallet (X Money), or even X-branded credit/debit cards shows the potential to build a comprehensive digital ecosystem.
👍 Personalizing user experience: X has a significant advantage from user data collected through interactions on the social media platform. Combined with AI technology, XSuperApp can provide personalized services, predict user needs, thereby enhancing experience and engagement.
😀 The Vietnamese market and the Asia region: Vietnam is a familiar market with super apps like Grab, MoMo, Zalo, with over 63 million smartphone users in 2023 (accounting for 96.1% of internet users). The habits of Asian users, especially Vietnamese, easily accept multifunctional applications, creating opportunities for XSuperApp to penetrate if implemented appropriately.
😘 Global trend: According to Gartner's predictions, more than 50% of the global population will use super apps daily by 2027. X can leverage this trend to expand into Western markets, where the super app model is gradually becoming popular.
What do you think?
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