The social media platform X, owned by Musk, is accelerating its transformation into a 'super app,' aiming to replicate WeChat's one-stop service model. Here are the main current developments and plans that have been publicly disclosed:
1. Function Expansion Plans
Investment and Trading Features: X plans to launch investment and trading features, allowing users to conduct financial operations directly on the platform in the future. CEO Linda Yaccarino stated that these features will be 'available soon.'
Exploration of Payment Tools: The platform is researching the introduction of credit or debit card services to enhance its financial ecosystem.
2. Advertising Business Recovery Goals
X is expected to soon recover to the advertising revenue levels of 2022, which is seen as an important financial foundation supporting its transformation into a super app.
3. Strategic Positioning
Musk intends to transform X into a comprehensive platform that integrates social, financial, and payment services, clearly drawing on the successful model of WeChat's 'super app.'
Current information indicates that X's transformation is still in the function expansion phase, with specific implementation timelines and details not yet fully disclosed.