#TrendingOperations

In June 2025, PR operations are increasingly driven by AI, data analytics, and real-time sentiment tracking. Brands are focusing on authenticity, using micro-influencers and user-generated content to build trust. Crisis management has become more proactive, with AI tools detecting reputational risks early. Sustainability and social impact storytelling are dominating campaigns, reflecting consumer demand for values-driven communication. Media relations remain vital, but now integrate digital-first strategies including SEO-optimized press releases and multimedia storytelling. Overall