Nobody gave a damn about Wilfi as a DeFi protocol.
Too complex. Too boring.
But the moment they dropped a Trump memecoin…
BOOM $80B fully diluted, Solana degens went wild.
Suddenly? They raised real money.
Lesson?
You gotta DUMB it down.
Trigger GREED.
Make people feel like they’re missing “the next $100 to $1M play.”
This space runs on emotion, not logic.
Tech is the backend.
FOMO is the frontend.