What is Metaplanet?

Metaplanet is a Japanese publicly listed company that initially operated in areas such as tourism and hotels, but gained attention in 2024 and 2025 due to its radical shift towards a "Bitcoin-first" strategy.

What does #MetaplanetBTCPurchase mean?

This hashtag is commonly used to refer to:

1. The company's announcement of purchasing a new amount of Bitcoin.

2. Analysis or community discussion regarding the company's movements concerning Bitcoin.

3. Comparison with other companies like MicroStrategy that follow a similar approach in converting a significant portion of their assets to BTC.

Why does this matter?

Metaplanet is considered the first publicly listed Japanese company to adopt Bitcoin as a strategic asset in its treasury.

This may indicate increasing institutional acceptance of Bitcoin not only in the West but now in Asia as well.

Some link Metaplanet's movements to expectations that more companies will follow the same approach, especially if the experience proves successful.