On June 13, 2025, the SEC approved Trump Media and Technology Group’s (TMTG) $2.3 billion Bitcoin treasury deal, allowing the company to hold Bitcoin alongside $759 million in existing assets. Funded through debt and equity with 50 investors, the deal includes 56 million shares and 29 million convertible notes, with Crypto.com and Anchorage managing custody. Led by CEO Devin Nunes, who praised Bitcoin as an “apex instrument of financial freedom,” TMTG joins companies like MicroStrategy and GameStop in adopting cryptocurrency as a reserve asset. The company also filed for a spot Bitcoin ETF on June 5, 2025, reinforcing its cryptocurrency focus.
Despite the milestone, TMTG’s stock (DJT) dropped 2.06% to $19.52 on June 13, indicating mixed investor reactions. The move highlights TMTG’s bold financial strategy but carries risks due to Bitcoin’s volatility and potential regulatory challenges. As one of the largest corporate Bitcoin adoptions, TMTG’s decision could influence market trends and encourage other firms to explore cryptocurrency reserves, though its long-term impact remains uncertain.
