Binance Alpha is a platform within the Binance ecosystem, launched in December 2024, designed to spotlight early-stage Web3 projects and provide users with early access to promising tokens before potential listings on the Binance Exchange. It operates primarily through the Binance Wallet (now integrated into the Binance Exchange with Alpha 2.0 as of March 2025), offering features like:
Curated Token Selection: Tokens are chosen based on community interest, market traction, and alignment with trends like AI, DeFi, or meme coins. Examples include ai16z, MOODENG, GOAT, and POKT.
Quick Buy Feature: Enables seamless token purchases with anti-MEV protection and optimized pricing.
Alpha Points System: Users earn points through trading, holding assets, or platform engagement, which unlock airdrops and Token Generation Events (TGEs). Recent thresholds have risen to 233 points, sparking concerns about accessibility for smaller traders.
