FLOKI has announced a bold new marketing initiative to support the launch of its play-to-earn metaverse game, Valhalla, with a five-week Twitch ad blitz starting June 16, 2025. The campaign aims to capture the attention of millions of gamers across the U.S., Brazil, and Turkey, some of the world’s most engaged gaming regions.
The campaign will feature 2.75 million unskippable, clickable premium video ads, crafted specifically to resonate with the under-30, male-dominated gamer demographic. These ads will flood Twitch’s high-attention zones, promising a laser-targeted strategy using Twitch’s first-party data, including behavior, browsing activity, and demographics.
Why Twitch?
Twitch remains at the heart of gaming culture with staggering stats:
240 million monthly unique users
30–35 million daily active users
73% under age 34, with an average age of 26
95 minutes of average daily view time per user
71.5 million hours of live content streamed daily
29 billion chat messages sent in streams
7.3 million active monthly streamers
This aggressive ad campaign is part of Floki’s wider push to boost awareness of Valhalla, which officially launches on mainnet June 30. The timing aligns perfectly with Floki’s increasing presence in gaming and digital culture.
“Join the battle. Become a legend. Valhalla awaits.” ⚔️
Floki’s strategy not only reinforces its vision of being “The People’s Crypto,” but also showcases how meme coins can play a major role in shaping the future of Web3 gaming.