Global football governing body FIFA has announced a strategic partnership with Avalanche (AVAX) to develop its own blockchain infrastructure, aiming to deepen its footprint in the Web3 space. This move marks a significant step in FIFA’s ongoing push into blockchain technology and digital ownership.
Previously, FIFA explored blockchain integration during the Qatar 2022 World Cup, releasing an official NFT collection on the Algorand network. Now, by collaborating with Avalanche, FIFA plans to migrate its existing FIFA+ Collect platform to a new, EVM-compatible blockchain that it will govern.
The new initiative not only showcases FIFA’s long-term commitment to Web3 innovation but also positions the organization to directly manage and grow its digital asset ecosystem. The partnership will allow FIFA to enhance scalability, accessibility, and fan engagement via blockchain-backed collectibles and digital experiences.
This development places FIFA among the leading global sports organizations investing in decentralized technologies, reinforcing the growing link between sports, blockchain, and digital identity. $AVAX