@JatevoId is a model. He understands that for a token project, market cap is (part of) the product. He spares no effort in actively maintaining the market cap, even privately messaging large holders who dump, asking, "Why did you sell? Do you have any questions about the project? I can answer them for you."

So far, all successful projects, apart from having a clear and strong product idea, rely on the founder's emphasis on the token.

We should not merely adopt a cynical attitude and think, "They are just good at marketing." As if being good at marketing means they can't create a good product, or that not being good at marketing guarantees a good product. Can't they do both?!

More importantly, we can never bypass a fundamental question: Why does a project issue a token? And why do you want to buy the token?

If a token isn’t equity, then it’s gotta be a product. The product is the market cap.