German private companies spend tens of millions of euros to hoard cryptocurrency! Bitcoin becomes the new gold, has the financial revolution for businesses begun?
While others are still hoarding cash and buying bonds, the German natural skincare brand Evertz Pharma has quietly entered the cryptocurrency space! In May 2025, the company increased its holdings by another 100 bitcoins (approximately $10.8 million), accumulating a position far exceeding traditional corporate perceptions and setting a precedent for "Bitcoin reserves" in German private enterprises!
Not a publicly traded company, nor engaging in speculative trading! Since 2020, Evertz Pharma has quietly transformed part of its profits into "digital gold". With a limited supply of 21 million bitcoins, strong global liquidity, and no need for warehouse storage, why look at gold bars again?
The management has made it clear: this is a long-term strategy, not short-term speculation. The CFO stated that they will continue to periodically buy bitcoins with profits, "not for show, but for the future." This is not just a financial experiment for a single company, but a shift in industry paradigms!
In Germany, which is a "tax-free paradise for holding cryptocurrency for over a year," Bitcoin is no longer a taboo topic but a new asset on the balance sheet. If a bull market arrives in the future, this company might directly elevate its status!
Can small and medium-sized enterprises also have their own "MicroStrategy" moment? Don't doubt it; Evertz Pharma has already pressed the uppercase acceleration key for the corporate adoption of Bitcoin with its actions!
