A true analysis of the essence of the alpha airdrop activity.
First, a successful and sustainable activity must align with the interests of all initiators.
First, let's talk about the interests of the exchange.
Binance initiated this event with a clear purpose.
Most importantly: increase user deposits while simultaneously increasing trading volume, including attracting clients from other platforms and acquiring new users. (Only with deposits can trading occur, resulting in genuine trading volume, rather than a bunch of bot accounts and freeloaders.)
Which users are valuable?
1. Have a certain economic foundation. (Freeloaders provide no value to the exchange.)
2. Deposit all funds in Binance instead of other trading platforms; the likelihood of trading is highest where the funds are located.
Thus, the major traders you speak of are Binance's most important clients. Most of the contributions to such activities come from them; opportunities do not fall from the sky. If Binance doesn't make money, do you still expect to have a share?
In reality, it is the studios and freeloaders who contribute nothing and take away substantial profits from the exchange.
Binance has invested in traffic to attract project parties for coin airdrops, and they must gain something in return to maintain sustainability.
Secondly, let's discuss the interests of the project side.
The project side provides airdrops mainly for Binance's high traffic, to increase the coin's visibility and lay the foundation for future development. Airdrops may cause short-term price fluctuations, but in the long run, user presence is essential for sustained growth, and Binance's user base is far ahead, making it the best choice.
Finally, let's talk about the airdrop distribution mechanism. For the project to develop sustainably and profit long-term, it is essential to ensure the benefits of contributors.
Excluding the bloodsuckers who contribute nothing is essential to ensure the interests of multiple parties.
Among them, the freeloaders and studios are pure bloodsuckers.
Therefore, it is recommended to change the mechanism to the following methods.
1. Cancel the 100 USDT deposit points.
(Those with less than 1000 USDT are either pure freeloaders or studios, and studios have many accounts, making it impossible to guarantee effective deposits for each account, while normal players can always manage to have over 7000 in funds.)
2. Change the deposit points for 1000 USDT to 1 point. (For large studios, a deposit of 1000 USDT is not difficult, changing it to 1 point can further reduce the share of studios.)
3. Change the deposit points for 5000 USDT to 2 points (5000 USDT represents the largest group of small traders, who are fundamentally different from those with 1000 USDT, thus should receive more points).
3. Change the deposit points for 10000 USDT to 4 points. (Depositing 10000 USDT for 4 points can encourage many small traders to increase their deposits, as small traders form the largest group, so it can bring a lot of new capital into the market.)
4. Change the deposit points for 100000 USDT and above to 6 points (those depositing over 100000 USDT are major traders, and this group contributes the most; giving them 6 points is already protecting the interests of small traders).
Summary: The cryptocurrency market is not a charity; only by raising the threshold can we ensure the interests of more genuine users, while also ensuring the interests of exchanges. Those who want to gain without giving anything will not last long.
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