#Media #latam

📉 LATAM’s Crypto Media Shakeout: Why 6 Outlets Now Dominate 🚀

Outset PR’s Q1 2025 report reveals a seismic shift in Latin America’s crypto media landscape: 73% of outlets lost traffic, with just six crypto-native sites (CriptoNoticias, Cointelegraph Brasil, Livecoins, CriptoFacil, Bitfinanzas, Portal do Bitcoin) commanding 69% of all traffic (4.11M visits). 📊

What’s driving this?

• Google’s March algorithm update crushed smaller players, favoring SEO-savvy outlets.

• Market volatility (Bitcoin’s $109K peak to 17% drop) and shrinking ad budgets hit hard.

• Brazil’s dominance (7 of top 13 sites) reflects its regulatory and cultural edge.

• Reader habits are shifting toward trusted, high-reach platforms, sidelining niche voices.

The result? A centralized media landscape in a region championing decentralized tech. While giants like Ámbito and InfoMoney amplify crypto during bull runs, they lack consistent focus. Smaller projects struggle for visibility unless picked up by the top six. 📰

The stakes: These outlets are now gatekeepers of LATAM’s crypto narrative, shaping what tokens, DeFi protocols, or innovations break through. Outset PR urges startups to prioritize authentic storytelling over paid content and support emerging voices to keep the ecosystem diverse. 🌎