The PEPE currency is a meme coin inspired by the famous frog character "Pepe the Frog," which gained wide popularity on the internet. PEPE was launched in 2023 and quickly caught the attention of the cryptocurrency community thanks to its meme-inspired nature and lack of inherent utility or an official development team.

Unlike traditional digital currencies that aim to solve specific problems or provide financial services, the value of PEPE relies heavily on speculation and promotion through social media. The currency has experienced sharp price fluctuations, making it a high-risk, high-reward investment for some traders. PEPE embodies the phenomenon of "meme coins," reflecting how digital culture and collective speculation can drive asset value in the cryptocurrency market.