The PEPE currency is a meme-inspired cryptocurrency based on the famous character "Pepe the Frog," which gained wide popularity online. PEPE was launched in 2023 and quickly attracted the attention of the cryptocurrency community thanks to its meme-inspired nature and lack of intrinsic utility or an official development team.

Unlike traditional cryptocurrencies that aim to solve specific problems or provide financial services, the value of PEPE relies heavily on speculation and promotion through social media. The currency has experienced sharp price fluctuations, making it a high-risk and high-reward investment for some traders. PEPE embodies the phenomenon of "meme coins" that reflects how digital culture and collective speculation can drive the value of assets in the cryptocurrency market.