The Pepe (PEPE) meme coin is inspired by the famous frog character "Pepe the Frog," which has gained wide popularity on the internet. PEPE was launched in 2023 and quickly attracted the attention of the cryptocurrency community due to its meme-inspired nature and the absence of intrinsic utility or an official development team.

Unlike traditional cryptocurrencies that aim to solve specific problems or provide financial services, the value of PEPE relies heavily on speculation and promotion through social media. The currency has experienced sharp price fluctuations, making it a high-risk, high-reward investment for some traders. PEPE embodies the phenomenon of "meme coins," reflecting how digital culture and collective speculation can drive the value of assets in the cryptocurrency market.