Then you haven't considered the issue of attracting new users. Many newcomers to the crypto world come to Binance. If you ask them to deposit 1000 USDT at once, most of them will find it impossible or won't dare to do it. Binance needs to guide new users step by step to gradually become loyal customers. Essentially, Binance is focused on trading volume and attracting new users. Why do they keep banning old users? The reason, to put it simply, is this. I never traded on Binance before; I was always on OKX and BG. I only came here because of the promotions. Aren't these exactly what Binance needs? Of course, studios are very annoying, and I support banning studios.

A true analysis of the essence of the alpha airdrop activity.
First of all, a successful and sustainable activity must align with the interests of all initiators.
First, let's discuss the interests of the exchange.
Binance initiated this activity with a clear purpose.
Most importantly: Increase the amount of user deposits, simultaneously boost trading volume, including taking away existing customers from other platforms and attracting new ones. (Only with deposits can trading happen, generating real trading volume, rather than a bunch of bot accounts or profit-takers.)
Are those users valuable?
1. Have a certain economic foundation. (Profit-takers provide no value to the exchange.)