$USDC Goal: Global digital currency backed by a basket of stable assets.
Rebranded: Renamed Diem in 2020 to move away from controversy.
Shutdown: Project faced intense regulatory pushback and was abandoned in 2022.
Legacy: The tech and team behind Diem were later acquired by Silvergate Bank, aiming to use the technology for other crypto services
Amazon, Apple, Google — No Stablecoin Yet
Current Position:
Amazon and Apple have digital payment ecosystems (Apple Pay, Amazon Pay), but no native stablecoins.
Google is exploring blockchain-based finance tools but hasn't launched a stablecoin.