Deep discussion between Neo, a senior researcher in the Tron ecosystem, and Kiki, market manager of Twinkle: The 50.4 billion short drama market meets decentralized infrastructure, giving rise to a new species of 'content assetization'
One, nuclear explosion point: When short dramas collide with on-chain USDT
Data hedging
Short drama market: 50.4 billion in 2024 → 65 billion in 2025 (crushing traditional movie box office)
On-chain infrastructure: Tron USDT circulation surpasses Ethereum (historic turning point on 2025.5.15)
Conclusion: High-growth content + low-friction payments = Critical point for Web3 short drama explosion
Two, Tron’s four major engines: Content assetization infrastructure
Six-step method for issuing on Neo chain:
NFT series minting → Stablecoin payment pass → TRC1155 item revenue sharing → JustLend cost financing → Smart contract revenue sharing → IPFS+DID proof of storage
Three, decentralized distribution: Tear apart traditional traffic hegemony
Technical combo:
Anti-censorship proof: IPFS hash + Tron block height dual anchoring
Global distribution: BTFS node network + WebTorrent P2P playback
No-friction payments: Unified wallet supports TRX/ETH/BNB cross-chain settlement
Real-time revenue sharing: Smart contracts automatically distribute earnings to creators/actors/community addresses
Kiki's practical verification: Twinkle short drama (Black Amber) user voting determines the plot, task points affect character fate
Four, copyright revolution: Three-layer circuit breaker protection mechanism
Five, Twinkle practical combat: From short dramas to the Web3 content universe
Four-dimensional content matrix:
Short Drama 2.0: The new season integrates real Web3 events (such as exchange outages, MEME coin frenzy)
On-chain variety shows: Guests in dating reality shows complete cross-chain exchanges, NFT creation, and other tasks
Amateur narratives: The 'On-chain People' series records the true stories of entrepreneurs and community volunteers
Ecological customization: Designing narrative tasks for exchanges/public chains (on-chain interactions to earn NFT rewards)
Kiki's core philosophy:
"Reject concept packaging, present the true ecology of Web3—ordinary people change their fate through on-chain transactions, volunteers become consensus leaders, this is the ultimate narrative impact."
Six, compliance infrastructure: Global regulatory offensive and defensive battle
Tron TRX compliance four pillars:
Global response team: North America/Europe/Asia tripartite joint defense
Regulatory radar: Real-time tracking of MICA, SEC policy mutations
Risk layering: Third-party KYC/AML dynamic filtering
Transparent execution: Multi-signature custody + smart contract auditing
Neo's ultimate vision:
"To become the underlying operating system of the value internet, allowing content assets to undergo fission in a safe environment."
Conclusion: Finding the triangular balance point
Web3 content golden formula:
Business model innovation × User experience upgrade × Creator rights protection = Sustainable content assetization
Current coordinates:
Payment layer: Tron stablecoin network facilitates value circulation
Narrative layer: Twinkle user co-creation enhances immersion
Asset layer: NFT copyright confirmation + real-time revenue sharing verification
When NFT voting decisions, cross-platform airdrops, and on-chain revenue distribution become the norm, Web3 short dramas have leaped from conceptual PPTs to large-scale commercial use—this revolution driven by technological infrastructure and content narrative is redefining the birth logic of blockbuster hits.
TRX, have you bought it? I am Mingzhu, welcome everyone to discuss in the comments.
