$BTC #BTC Bitcoin continues to attract the interest of companies around the world, this time from Norway. With the price of Bitcoin surpassing $105,000, companies have begun to race to adopt Bitcoin not only as a store of value but also as a key element in their financial plans. The latest of these steps came from the Norwegian exchange NBX, which announced on June 2 its purchase of Bitcoin, resulting in a significant 138% jump in its stock within just one day. NBX buys Bitcoin and sparks investor enthusiasm.

NBX began its strategy by purchasing 6 Bitcoins for $633,700, intending to increase its holdings to 10 Bitcoins this month. This move was not just a publicity stunt but part of a larger plan to launch a stablecoin called USDM on the Cardano network, along with yields based on Bitcoin within the Cardano ecosystem.

Investor reaction was strong, as NBX shares rose to €0.033 ($0.038), reflecting market confidence in its Bitcoin-backed project. During today’s trading, the Norwegian company’s stock (FRA: 9Q3) rose by 20.36%, currently trading near €0.040.

NBX paves the way for a transformation into a digital asset bank.

NBX has not only purchased Bitcoin but has hinted at its ambitions to transform into a fully integrated digital asset bank. The company seeks to offer Bitcoin-backed loans and achieve greater operational efficiency, which may attract investment institutions looking for financial instruments based on digital currencies.

Major Norwegian companies own Bitcoin as part of their investments.

NBX's move is not the first in the Norwegian market. Aker ASA owns 1,170 Bitcoins through its digital currency-focused company Seetee, while brokerage firm K33 raised $6.2 million to expand Bitcoin trading. Additionally, the Norwegian sovereign wealth fund – the largest globally at $1.7 trillion – has indirect exposure to approximately 3,821 Bitcoins through its shares in companies that hold digital currencies.

Bitcoin is turning into a growth engine rather than just "digital gold".

Bitcoin is no longer just an investment refuge. Through Cardano projects and stablecoins like USDM, Bitcoin's use is expanding within financial innovations, affirming its role as a key driver of business growth. Accelerated interaction from companies solidifies this trend and positions Bitcoin as a hub for future financial strategies. #USDM #NBX