Currently, the square has added features such as live broadcasting and space. Traders can gain attention while trading and bring in online orders; every trader can benefit from attention and profits. Why not? Isn't this the Bilibili era of crypto? Sidekick is also working hard on this.

b. Clear profit return mechanism

The content earnings of Binance Square are not based on the Web2 advertising CPM model, but are deeply linked to trading behavior with 'behavior-linked earnings'.

For example:

You write a TGE analysis post and tag a certain cryptocurrency;

Users click into the trading page for that cryptocurrency from your post and complete a transaction;

You gain platform earnings + increased content value + more exposure opportunities.

In contrast, those content creators who output 'for free' on X every day are essentially acting as 'data laborers' for the platform. Binance Square provides a peer-to-peer, behavior-based pricing mechanism.

c. KOL advancement opportunities: Become a core member of the Binance System

Within Binance, there is a non-public but very real ecological hierarchy — 'Binance System KOL'.

Whether you can participate in beta tests, whether you can get new projects first, and whether you can connect with Launchpad / Labs / BD largely depends on whether you appear within the visible range of these platforms.

The data performance, content style, and topic direction of Binance Square can all be seen by Binance's internal management and operations teams.

You don't need to 'know anyone'; you just need to 'be seen'.

In the future, when project parties want to find KOLs for advertising, there will be targeted screening, and these Binance System KOLs will be in high demand.

3. Economic perspective: From 'marginal utility' to 'attention assetization'

In traditional markets, information is a resource with 'diminishing marginal utility' — the more the same content is consumed, the lower its utility becomes. In Web3, content is a marginal-enhanced asset: as long as it is linked to a trading link / airdrop path / KOL tag, it becomes a traffic asset that continuously captures earnings, forming a structural return model similar to 'content bonds'.

Binance Square is a testing ground for this mechanism.

Content itself is an asset (Asset);

Exposure is inflation (Inflation);

Being clicked is tokenization (Tokenization);

Being forwarded is secondary market liquidity (Liquidity).