《Binance Square: The Undervalued Attention Battlefield》

From Alpha Points to Binance Square, the Evolution Path of Content Creators

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Recently, nearly everyone's attention in the crypto circle has focused on one thing: Alpha Points.

On X, there are daily scoring strategies and slippage tutorial analyses. Everyone wants to win the qualifications for empty investments in this exam-like scoring system.

However, at the same time, another severely undervalued core feature of Binance is quietly releasing enormous content potential and economic dividends: Binance Square.

If Alpha is the quantitative scoring mechanism of user behavior,

then Square carries the value pricing mechanism of attention.

1. Binance Square is the connector for the shortest path between content and trading.

Binance Square is a native content platform within the Binance App, and the biggest difference from traditional social media is—it monetizes your content instead of just liking it.

Posts can be linked to cryptocurrencies and trading pairs;

all content is deeply integrated with Alpha, Launchpool, and popular cryptocurrency market trends;

Users see your content on Square → Users click → Redirects to trading page → After a transaction, you receive platform incentives or profit sharing.

This mechanism essentially establishes an “Attention Monetization Loop” in the on-chain context, allowing creators for the first time to provide trading momentum with attention and earn returns just like LPs provide liquidity.

2. Content Explosion from the IMC Perspective: From Brand Exposure to Network Monetization

From the perspective of Integrated Marketing Communications (IMC), Binance Square has already formed a prototype of a “Decentralized Brand Marketing System”:

a. High Exposure Rights

Binance Square is a native traffic entrance at the App level, and its content is systematically embedded in cryptocurrency detail pages, trading entrances, and news modules. What you post is not just a post, but is directly embedded into Binance's attention rail.

The first post I made upon joining already exceeded 100k views, allowing creators to optimize their reach by synchronizing quality content to the Square.

Here, Tang Hua, moderator @uniswap12, is a great example. This type of “platform-supported exposure” is the soil that any cold-start content entrepreneur needs. $BTC