**Paris Saint-Germain Establishes Bitcoin as Part of Its Financial Assets**

Renowned French football club Paris Saint-Germain (PSG) has taken a bold step by incorporating Bitcoin (BTC) into its financial ledger. This decision underscores PSG's commitment to adopting blockchain technology as part of its financial strategy.

According to Pär Helgosson, Head of PSG Labs, the club has allocated a portion of its fiat reserves to invest in Bitcoin since last year.

_"We have recorded Bitcoin in our financial statements. Our fiat reserves have been allocated to Bitcoin as a strategic move. As one of the world's biggest clubs, PSG is a pioneer in the sports ecosystem embracing this approach,"_ he stated.

This move positions PSG as the first football club to integrate digital assets into its long-term strategy. Previously, PSG had also introduced fan tokens based on *Non-Fungible Tokens* (NFTs), further strengthening its presence in the crypto world. $BTC