Just before the Champions League final against Inter Milan, Paris Saint-Germain (PSG) became the first major sports club to announce holding Bitcoin as a treasury asset. Instead of chasing short-term trends like fan tokens or NFTs, PSG chose a long-term path with crypto.
PSG changes strategy: From fan tokens to Bitcoin accumulation
At the Bitcoin 2025 conference in Las Vegas, Mr. Pär Helgosson, head of #PSG Labs, confirmed that the club has allocated fiat reserves to Bitcoin and continues to hold it on the balance sheet. This move shows PSG's desire to become the 'club of the new generation' as over 80% of fans are under 34 years old – a group very close to blockchain and crypto technology.
PSG Labs: From football to Bitcoin investment
Not only accumulating BTC, PSG also wants to become an investor and support Bitcoin startups through PSG Labs – a global startup support platform launched last year. The goal: to help Bitcoin projects raise funds, scale up, and reach the global market through PSG's network of over 550 million fans.
The trend of large organizations holding Bitcoin is spreading
At the same event, Pakistan also announced it will establish a national Bitcoin reserve fund, showing that both the government and large organizations are gradually viewing BTC as an essential part of long-term financial strategy. Bitcoin is currently trading at around $106,113, down slightly by 1.6% in 24 hours.
Connect with the crypto community and Binance users
PSG's official holding of Bitcoin is a clear sign that large organizations are placing real trust in $BTC , rather than just seeing crypto as a marketing tool. For Binance users, this is a positive signal about the future of the market and the practical application of crypto in traditional fields such as sports.
Risk warning: Cryptocurrency investment can yield high returns but also carries significant risks. Always do thorough research and invest responsibly. #anhbacong