🚨 Paris Saint-Germain Holds Bitcoin! ⚽💰
Just days before the Champions League Final, Paris Saint-Germain has become the first major sports club to officially hold Bitcoin on its balance sheet — a bold move that goes beyond fan tokens and NFT hype.
💬 “We took our fiat reserves and actually allocated Bitcoin,” said PSG Labs head Pär Helgosson at the Bitcoin 2025 conference in Las Vegas. “We still have it in our books.”
This marks a major shift in how top-tier sports teams are approaching crypto. Instead of short-term promotions, PSG is going all in — aligning with its young, global fanbase and launching PSG Labs, a venture platform to incubate and scale Bitcoin startups.
🔗 With over 550 million fans worldwide and more than 80% under the age of 34, PSG is betting on the future — and that future includes Bitcoin.
🏆 All eyes now turn to Munich, where PSG faces Inter Milan in the UEFA Champions League Final this Saturday.
