In November 2024, Sun Yuchen spent 45 million RMB to buy a banana stuck to a wall with tape, claiming it was a conceptual masterpiece by an Italian artist, and even received a certificate allowing him to change the banana at any time. A week later, at a press conference in Hong Kong, he directly tore off the tape, peeled it, and ate it, joking that 'it tastes better than a regular banana.' Netizens went wild: Is this performance art or performance art?
1. Sun's traffic secret. Intentionally using cryptocurrency for payment, binding the 'blockchain + art' label, advertising his own TRON and stablecoin USDD. International media like BBC and CNN reported on it, successfully breaking into and harvesting traffic from outside the crypto circle. He claims to turn the banana into an NFT for permanent preservation, stating it breaks the limitations of physical art, which is actually just giving a boost to the crypto circle and tricking leeks to watch! The ability to buy high-priced artworks with cryptocurrency has raised suspicions of money laundering from big shots like Musk, but Sun insists that Sotheby's has strict reviews. However, netizens exposed that the banana cost only 2.5 yuan, and the money laundering suspicions went viral. The more controversy, the happier he becomes, stating that art is meant to spark arguments.
2. The focus of controversy; the leeks are going crazy. High-priced transactions + cryptocurrency payments give a sense of a professional money laundering package. Sun insists it's legal, but foreign netizens are digging up his past shady operations and black history. Selling a rotten banana for 45 million, experts angrily criticize: this is capital controlling art! Auction houses and the wealthy collude to inflate prices, leaving true artists starving. The crypto media CoinDesk published a questioning article, only to have the parent company pressure for deletion + fire the editor, with Sun being accused of 'buying silence with money.'
3. Deep impact damages industry atmosphere; the wealthy flock to buy bizarre artworks for money laundering/establishing personas, true art becomes a toy for capital. Young people follow suit: not focusing on creation, but dreaming of getting rich through NFT trading every day. Countries are starting to monitor high-priced art transactions, especially those paid with cryptocurrency. In the future, even buying a green onion will require reporting the source of funds. This incident is a self-destructive move by Sun. Netizens angrily criticize: 45 million is better spent on donations for mountainous areas! Sun retorts, 'You don’t understand art but the public has sharp eyes: this is just rich people showing off + new skin for harvesting leeks. The overpriced banana set - leveraging art, speculating on coins, playing with black and red! Essentially, this is rich people in the crypto circle using performance art to bump into true art, while conveniently testing the regulatory bottom line. In the future, this kind of 'disruptive marketing' will only increase. Remember, if you can't understand 'art', it’s highly likely a scam. Currently, the market is turbulent; walking alone is lonely. Follow me for daily potential layout of spot trading and bull market strategy.
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