French football powerhouse Paris Saint-Germain (PSG) revealed that the club now holds Bitcoin (BTC) on its balance sheet. This strategic move, confirmed during a spokesperson’s address at the 2025 Bitcoin Conference in Las Vegas, signifies a deeper dive into the digital asset space for the Ligue 1 champions.
According to the spokesperson, PSG made the decision to convert a portion of its cash reserves into Bitcoin in 2024 and continues to hold that position. This makes PSG one of the pioneering professional sports franchises to publicly declare a Bitcoin treasury position, differentiating its approach from many others in the sports world that primarily engage with crypto through sponsorships, fan tokens, or NFT collectibles.
Beyond simply holding Bitcoin, PSG also unveiled plans to significantly expand its innovation arm, PSG Labs, to actively support companies building on the Bitcoin network. Described as “the Innovation Hub of Paris Saint-Germain,” PSG Labs’ official website highlights a wide array of crypto-related initiatives it aims to foster. These include, but are not limited to, tokenization, decentralized autonomous organizations (DAOs), non-fungible tokens (NFTs), stablecoins, advanced custody solutions, and on-chain gaming.
The club’s spokesperson further detailed that PSG will provide both funding and crucial “go-to-market” assistance to Bitcoin-focused startups. This support will manifest through pilot programs on the club’s extensive digital channels, offering unparalleled exposure to PSG’s more than 500 million global fans. The initiative underscores PSG’s ambition to leverage its massive brand infrastructure to accelerate the growth of the Bitcoin ecosystem.
