BlackRock, the world's largest asset manager, is recommending even individual investors who have no connection to the topic and are far from financial technology allocate 1-2% of their portfolios to Bitcoin. This seemingly small percentage actually carries a revolutionary message:

It shows that BlackRock, one of the most traditional representatives of institutional finance, sees Bitcoin not as an 'insignificant speculative tool' but as a legitimate asset class.

This digital asset, previously considered 'risky' or a 'bubble', is now becoming part of institutional portfolio theory. So why?

Why #Bitcoin?

• It is seen as a store of value due to its resilient structure against inflation.

• Interest in assets outside the traditional financial system is increasing.

• It has garnered institutional interest and liquidity: ETF approvals, large purchases, etc.

• Despite its volatility, it has shown strong performance in the long term.

If this recommendation is being made even to individual customers who are not very financially literate and are distant from crypto, it means this is no longer just a 'trend' but a new normal.