#TrumpMediaBitcoinTreasury

On May 27, 2025, Trump Media & Technology Group (DJT), the parent company of Truth Social, announced plans to raise approximately $2.5 billion to establish a Bitcoin treasury. This initiative involves securing $1.5 billion through common stock sales and $1 billion via convertible senior secured notes from around 50 institutional investors.

Strategic Objectives

CEO Devin Nunes described Bitcoin as an "apex instrument of financial freedom," emphasizing that the investment aims to protect the company from potential discrimination by financial institutions. The Bitcoin holdings are also intended to support future developments, including subscription services and utility tokens across platforms like Truth Social and Truth+.

Custody and Financial Impact

The acquired Bitcoin will be held in custody by Crypto.com and Anchorage Digital. Despite the announcement, Trump Media's stock experienced a decline of over 7% on the day, reflecting investor concerns about the company's financial strategy.

Broader Crypto Engagement

This move aligns with a broader trend of companies incorporating Bitcoin into their balance sheets. Notably, the Trump administration has established a Strategic Bitcoin Reserve for the U.S. government, utilizing forfeited Bitcoin assets. Additionally, President Trump launched a personal cryptocurrency token, $TRUMP, earlier this year, which has sparked ethical debates.