In 2025, the trendy toy brand Pop Mart is really hot! On May 27, Pop Mart's stock price soared to HK$229, a record high, and its market value exceeded HK$300 billion!
At the same time, Pop Mart's super cute IP - Labubu, has also set off a wave of enthusiasm in the crypto circle. The market value of Solana's Meme coin $LABUBU once rose to 45 million US dollars, with a 24-hour increase of more than 58%! This mischievous Nordic forest elf is not only popular in the offline trendy toy industry, but also very popular in online investment!
Meme coins are hot, Labubu's virtual journey🔥
From 2024 to 2025, the entire Meme coin market has exploded, with the market value soaring from $20 billion to $120 billion, a five-fold increase! Although $LABUBU is not officially issued by Pop Mart, it has become a star coin in the Solana ecosystem due to Labubu's super high popularity.
Behind this trend, there is the celebrity effect: the Thai princess hung Labubu on her Hermès bag, BLACKPINK's Lisa posted a group photo, and Beckham also shared his daughter's Labubu bag, and social media exploded! Especially in Thailand, Labubu has even been officially recognized and become a cultural symbol, and the streets are full of Labubu.
Risk Reminder ⚠️
However, Pop Mart stated that it has not issued any Meme coins, and reminded everyone to be vigilant against scams. Although $LABUBU is popular, it is volatile, so be cautious when investing! US regulators are also keeping an eye on this type of currency, and the compliance pressure is not small.
Labubu's trendy play innovation🎨
Labubu's success depends not only on IP, but also on product innovation! In 2024, the THE MONSTERS series where Labubu is located sold 3.04 billion RMB, an increase of more than 7 times! Its special feature is the combination of vinyl + plush material, which is both delicate and soft. After being made into a bag, it has become a "social currency" for fans to show off their personality and identity.
Bangkok night market, London department store, Los Angeles music festival, people use Labubu to exchange luxury goods and tickets, it really is like an alternative financial management tool!
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Trendy toys + cryptocurrency = a new outlet for cultural economy🌍
Labubu is not only a toy, but also a way for young people to express themselves. In 2024, Labubu-related blind boxes sold out, and stores around the world lined up. On social media, the topic of "#LABUBU " was hot, and the search popularity exceeded other well-known meme coins. It was so popular!
Pop Mart has also taken a two-pronged approach online and offline, opening more than 400 stores. Sales on e-commerce and short video platforms have also skyrocketed, and Labubu's global influence is growing.
What do you think about the future? 🔮
Labubu and Pop Mart are now in the limelight, but there are also challenges: growth may slow down, overseas expansion costs are high, and Meme coin regulations are becoming increasingly strict. How Pop Mart can maintain the popularity of its IP and continue to capture the hearts of young people is the key next step.
Conclusion 🌟
From the popularity of trendy toys to the explosion of the cryptocurrency circle, Labubu, the elf, is helping Pop Mart to connect the physical and virtual worlds and become the new favorite of young people around the world. Pop Mart has used its 15 years of experience to tell us that trendy toys are not only a trend, but also a carrier of culture and emotion. Can it become the next Hello Kitty in the future? We will wait and see!
If you like it, you can share it with your friends, let's all pay attention to this cute Nordic elf~ 🐰✨
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