While electric vehicle (EV) sales in Europe continue to rise, American carmaker Tesla is facing a dramatic decline. In April, Tesla’s registrations across Europe dropped by 49% year-over-year, putting a damper on the overall EV market growth — despite total battery electric vehicle sales jumping nearly 28%.


📉 EU Car Sales Fall for the Fourth Consecutive Month

The European car market is struggling — in April, new car registrations in the EU fell by 1.2%, marking the fourth month of decline in a row. The silver lining remains electrified vehicles, which now make up more than half of all newly registered cars.

🔹 BEVs (Battery Electric Vehicles): +26.4%

🔹 PHEVs (Plug-in Hybrids): +7.8%

🔹 HEVs (Hybrids): +20.8%

In total, electrified models accounted for 59.2% of new car registrations in April, up from 47.7% the year before.


📉 Tesla in Trouble: Model Y Facelift Fails to Impress

Despite updating its key Model Y, Tesla is failing to win over European consumers. The numbers are clear — the company’s deliveries in Europe dropped by 49% year-over-year, and its market share shrank from 1.3% to just 0.7%.


This decline marks the fourth consecutive monthly drop in Tesla’s European sales. Continued price cuts across the region signal mounting pressure from aggressive Chinese competitors. Moreover, some buyers are turning away from Tesla due to Elon Musk’s political statements.


📊 While Tesla Falls, Other Brands Surge

ACEA data shows that overall car sales in Europe (including the EU, UK, and EFTA) fell to 1.07 million units in April after a modest rise in March. Some brands, however, saw notable growth:

🔹 SAIC Motor (China): +24.5%

🔹 Mitsubishi: +22.1%

🔹 Mazda: –24.5%


📦 European Carmakers Under Growing Pressure

European automakers are facing multiple challenges — sluggish demand, trade uncertainty, and looming U.S. import tariffs. Despite a recent easing of tensions between Washington and Beijing, the sector remains clouded by uncertainty. According to Reuters, carmakers are under pressure to cut local costs and may need to scale back production, putting jobs at risk.


🌍 Diverging Trends Across EU Member States

The situation varies significantly across the EU’s major markets:

🔹 Spain: +7.1%

🔹 Italy: +2.7%

🔹 Germany: –0.2%

🔹 France: –5.6%

Europeans are buying more EVs due to stricter emissions rules and lower prices, but overall market weakness, trade tensions, and the threat of factory closures continue to cast a shadow over the industry.




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