One, the timeline of events: the nouveau riche performance art
In November 2024, Sun Yuchen spent 45 million RMB to buy a banana stuck to a wall with tape, claiming it was a conceptual masterpiece by an Italian artist, and was given a certificate allowing him to change the banana at any time. A week later at a press conference in Hong Kong, he ripped off the tape, peeled it, and started eating it, laughingly saying, 'it tastes better than an ordinary banana.' Netizens exploded: is this TM performance art or performance art?
Two, Brother Sun's traffic password
Deliberately using cryptocurrency for payments, binding the 'blockchain + art' tag, advertising their own TRON and stablecoin USDD, international media like BBC and CNN covered it, successfully breaking the circle to harvest traffic outside the crypto sphere.
He claims to make the banana an NFT for permanent preservation, claiming to break the limitations of physical art, but in reality, it's just for glamorizing the crypto world, fooling the leeks to watch! The purchase of sky-high artworks with cryptocurrency has been questioned by big names like Elon Musk as money laundering; Brother Sun stubbornly insists that Sotheby's review is strict, but netizens revealed that the cost of the banana was only 2.5 yuan, flooding the internet with money laundering suspicions. The bigger the controversy, the more excited he gets, stating that art is meant to spark arguments.
Three, the focus of the controversy: the leeks are going crazy arguing
Sky-high transactions + cryptocurrency payments, a professional money laundering package vibe. Brother Sun insists it's legal, but the foreign media digs up his past shady operations and black history. A rotten banana sold for 45 million, experts angrily criticize: this is the art of capital manipulation! Auction houses and billionaires collude to inflate prices, real artists starve. The cryptocurrency media CoinDesk published a questioning article, but the parent company pressured them to delete it + fired the editor, accusing Brother Sun of 'buying silence with money.'
Four, deep impacts harm industry ethos
Tycoons cluster to buy bizarre artworks for money laundering/establishing personas, real art becomes a capital toy as young people follow suit: not focusing on creation, but thinking about getting rich by speculating on NFTs every day. Countries are starting to closely monitor sky-high art transactions, especially those paid for with cryptocurrency; in the future, even buying a scallion will require reporting the source of funds, and Brother Sun's move is a self-explosion truck. Netizens angrily scold that 45 million is better spent on donations to impoverished areas! Brother Sun retorted, 'You don't understand art, but the public's eyes are sharp: this is just the nouveau riche flaunting wealth + a new skin for harvesting leeks.'
The sky-high banana three-piece set — leveraging art, speculating on coins, and playing black-red! This is essentially crypto tycoons using performance art to bump into real art, while conveniently testing the regulatory bottom line. In the future, this 'disruptive marketing' will only increase, so remember that incomprehensible 'art' is likely a scythe.
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