The economic storm of 2025 is driving both institutional investors and everyday savers to seek safety—and many are turning to gold. Fears of inflation, growing debt, and geopolitical uncertainty are pushing demand for physical gold and bullion to new heights.


🔹 Gold Shines Again—Literally

Gold prices have soared by roughly 25% this year, easily outperforming the S&P 500, which is down about 1% since January. Investors see gold as an insurance policy in uncertain times. According to the World Gold Council, global demand for gold bars rose 13% year-over-year in Q1 2025, reaching 257 metric tons.


🔹 From Investors to Preppers: Gold Attracts Everyone

Renowned investor Marc Faber, nicknamed “Dr. Doom,” has publicly stated that 25% of his portfolio is in gold. His clients are following suit, allocating a significant portion of their wealth to the precious metal. Some are even preparing for worst-case scenarios, opting to store physical gold at home.

Gold dealer Genesis Gold Group has reported a surge in demand, especially from so-called “preppers.” The company even introduced a special “prepper bar”—a gold bar designed to break into smaller pieces, making it easier to trade in a crisis.

📦 70% of customers now demand to take physical gold home—compared to just 20% in previous years


🔹 Google Searches and Market Panic

Searches for the term “gold bars” on Google have spiked during major events—such as the announcement of tariffs on Canada and Mexico or when Moody’s downgraded the U.S. credit rating. Fears of a recession, geopolitical conflict, and national debt are fueling the trend.


🔹 Trump’s Tax Law and Tariff Plans as Catalysts

Gold received another boost when President Trump introduced his new tax plan and announced 50% tariffs on EU goods—though those tariffs have now been delayed until July 9. Market reaction was mixed: gold jumped 1.9% on Friday but slipped 0.3% on Monday, settling at $3,346.89 per ounce.

Michael Brown of Pepperstone noted that Trump’s new tax proposal has rekindled worries about U.S. debt, though the market may calm down if lawmakers revise the law. Meanwhile, Goldman Sachs lowered its recession probability for 2025 from 45% to 35%, and Barclays completely withdrew its mild-recession forecast.


🔹 Gold Remains the “Panic Favorite”

Michael Boutros of StoneX described the market mood as "deeply anxious." He believes gold demand will remain strong as long as economic concerns persist. Once the full impact of tariffs becomes clear, the market may adjust—but for now, the gold rush continues.


📈 What Lies Ahead?

Joe Cavatoni from the World Gold Council expects gold prices to remain on an upward trajectory through the rest of 2025. Strong demand and a nervous macroeconomic environment continue to support gold’s leading role—and investors are taking notice.





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