🚗 #Musk ’s $DOGE Role Sparked “One of the Greatest Brand Collapses”

Marketing expert Scott Galloway has called #ElonMusk ’s political involvement “one of the greatest brand destructions” in recent history. Musk’s alignment with Republicans, who are less likely to buy EVs, has driven a wedge between Tesla and its core customer base.

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“He’s alienated the wrong people,” Galloway said, noting that 75% of Republicans wouldn’t consider an EV. Tesla, once ranked 8th in brand reputation (2021), has plunged to 95th.

📉 Tesla Sales Crash Across Europe

Tesla’s popularity in Europe has taken a major hit:

France: -59%

Sweden: -81%

Netherlands: -74%

Denmark: -66%

Switzerland: -50%

Portugal: -33%

Musk’s political moves have hurt Tesla’s standing in one of its strongest markets. Rival BYD has now outsold Tesla in Europe for the first time.

🏛️ Musk Steps Back from DOGE

Musk had joined Trump’s second-term administration in a role dubbed DOGE (Department of Government Efficiency), aiming to slash $160B in federal spending. But a nonpartisan group warned those cuts may cost $135B instead.

After a 71% drop in Tesla’s profits and investor pressure, Musk announced in April that his “time allocation to DOGE will drop significantly.”

💸 Political Ties Damage Brand Trust

Musk also donated $200 million to support Trump’s campaign and introduced him to younger tech followers. But these moves clashed with Tesla’s original, more progressive audience.

“Tesla was a great brand,” said Galloway. “He’s alienated his core demographic.”

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