#broccoli "Broccoli" in the crypto world refers to a meme coin that gained significant traction, primarily on the Binance Smart Chain (BSC). Its origin is quite whimsical: it's inspired by Broccoli, the pet dog of Changpeng Zhao (CZ), the former CEO of Binance.

What started as a playful tribute to CZ's dog quickly evolved into a community-driven project. Unlike many crypto projects that rely on venture capitalist (VC) backing or influential figures for support, Broccoli (BROCCOLI) is notable for being entirely community-driven, with no centralized control or corporate backing. Its success is attributed to the enthusiasm and participation of its growing community.

Broccoli tokens are typically traded on decentralized exchanges (DEXs) like PancakeSwap and have also been listed on some centralized exchanges (CEXs). As a meme coin, its value is heavily influenced by market sentiment and social media trends, leading to significant price volatility. Some iterations of the "Broccoli" concept also claim to have a focus on real-world impact, such as planting trees through DeFi mechanics.