good project

#binancepizza $COOKIE is up 30% today - and the reason behind it is a solid case study for web3 products & builders!
They launched their Snaps product today which is likely starting to compete Kaito.. and $KAITO is at $2B+ FDV compared to $200M FDV of $COOKIE
If all goes as planned... I can eventually see the token send multiple folds from here!
Here’s what they are getting right:
→ Snaps feels like a solid product from first look.
Their reward engine for content creators feels smooth and real-time. You post, you get points, you climb leaderboards - no guesswork. A cleaner and more responsive alternative to Kaito.
→ The marketing has been sharp.
The “Cookie social circle” posts? Brilliant use of social psychology. People pause to see if they’re in the graphic, boosting post time and engagement. That’s textbook social signalling - and its showing its works.
→ Campaigns feel curated, not spammy
Snaps campaigns are time-boxed and focused, which drives real urgency without feeling forced. It’s easy for users to plug in and participate.
→ Positioned well vs Kaito
While Kaito felt like the default InfoFi pick, Cookie3 is going head-to-head with clearer UX, faster feedback, and a more open reward logic. Lets see what campaigns they ship in coming days!
→ A case study in great product positioning
Cookie3 understood their audience, built around creator pain points, and turned the product into a status signal. That’s how you carve out space in a crowded market - not with noise, but with clarity and consistency.
If you’re building in Web3, @cookiedotfun is worth watching on how you grow your base & adapt... which eventually leads to positive price action for your token!