Stock of the little-known DigiAsia, a Singapore-based firm focused on the Southeast Asian market, surged more than 90% on news that it may build a bitcoin treasury reserve.

DigiAsia Corp (FAAS) plans to raise up to $100 million to seed a bitcoin treasury reserve (BTC), joining a growing list of publicly traded companies looking to diversify their corporate balance sheets with bitcoin.

The announcement on Monday (which emphasized plans rather than executed actions) helped push DigiAsia’s shares up 91% during regular trading to 36 cents, before pulling back 22% after hours. The stock is still down more than 50% year-to-date.$BTC